Tuesday October 12, 2021

Netflix Hit Show ‘Squid Game’ Spurs Interest in Learning Korean

SEOUL: Interest in learning Korean has spiked since the launch of hit Netflix (NFLX.O) show “Squid Game”, tutoring services reported, underscoring a growing global obsession with South Korean culture from entertainment to beauty products.

Language learning app Duolingo Inc (DUOL.O) said the nine-part thriller, in which cash-strapped contestants play deadly childhood games in a bid to win 45.6 billion won ($38.19 million), had spurred both beginners and existing students hoping to improve their skills.

Duolingo reported a 76% rise in new users signing up to learn Korean in Britain and 40% in the United States over the two weeks following the show’s premiere.

South Korea, Asia’s fourth-largest economy, has established itself as a global entertainment hub with its vibrant pop-culture, including the seven-member boy band BTS and movies such as Oscar winners “Parasite,” a black comedy about deepening inequality, and “Minari,” about a Korean immigrant family in the United States.

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